Creating a Remarkable Dental Practice: Advertising and Tracking by Fred Joyal
About This Event
With the advent of the internet, marketing has changed radically. Patients are harder to attract, money is often misspent, and results are hard to determine. This course lays out in detail how to budget properly for effective results, what media to test and what messages are most effective in attracting high-value patients.
You’ll understand how to plan and budget your advertising campaigns, and the importance of tracking results with proper reporting. The course tells you what reports you need and how to interpret them so that you are using your advertising dollars most effectively. It also covers what messages are most effective in attracting patients.
Learning Objectives
- When and where to spend your advertising dollars
- What reporting yields the most important information on advertising results
- When to stop advertising
- The most common pitfalls in digital marketing and promotion
- What combination of digital and traditional advertising will work best for your practice
Additional Event Information
Event Format
On-demand
CE Credits
1.5*