Dental Marketing Toolkit: Position Your Practice as a Google
About This Event
A comprehensive digital marketing overview for dental practices of all specialties, focusing on actionable strategies for dental professionals to enhance their online presence, attract new patients, and build patient loyalty. Through interactive demos, real-world examples, and hands-on research, attendees will learn how to optimize their website, leverage local SEO, create engaging content, manage their online reputation, and effectively utilize paid advertising with Google. Upon completion of this course, you should be able to: 1. Identify on-page and off-page elements needed for patient-centric websites optimized for mobile, accessibility, & conversion 2. Improve local search visibility through Google Business Profile optimization & keyword research 3. Develop effective content marketing strategies that build trust with patients and enhance Search Engine Optimization 4. Manage online reputation through review responses and monitoring 5. Leverage basic Google paid advertising campaigns and social media to engage patients 6. Track key metrics and set performance indicators for dental marketing campaigns.
Learning Objectives
- Identify on-page and off-page elements needed for patient-centric websites optimized for mobile, accessibility, & conversion
- Improve local search visibility through Google Business Profile optimization & keyword research
- Develop effective content marketing strategies that build trust with patients and enhance Search Engine Optimization
- Manage online reputation through review responses and monitoring
- Leverage basic Google paid advertising campaigns and social media to engage patients
- Track key metrics and set performance indicators for dental marketing campaigns.