Google Analytics 4: What Dentists Need To Know Now by Dr. David A. Wank
About This Event
On July 1, Google will turn off Universal Analytics, its current Google Analytics product, which means website owners will need to start using the company’s latest product, Google Analytics 4, if they want to access their website analytics data through Google. In this course, readers will learn why the company is making this change and what efforts website owners will need to make so they can continue to track and analyze their data. We’ll also examine a few likely scenarios dentists might find themselves in regarding the update, and review some of the data migration pearls and pitfalls.
Learning Objectives
- Understand why Google is requiring website owners to migrate to Google Analytics 4 (GA4)
- Understand the different data collection methods used by Universal Analytics and GA4
- Be familiar with the general migration process, and what you can and cannot expect from a migration
- Know the difference between a GA4 event and a GA4 conversion
- Describe Google Signals and why it is important for Google Ads users
- Find key data in the new GA4 interface.
Additional Event Information
Target Audience
Dentists
Event Format
On-demand
CE Credits
1.5*