BUILDING TRUST AND INFLUENCE | Dental CE Academy
About This Event
This engaging and informative continuing education webinar is designed to equip dental hygienists, dental assistants, and dentists with the essential knowledge and skills to thrive as brand ambassadors in the dental industry. From ethical marketing to audience engagement, attendees will learn how to align personal values with product advocacy, build credibility, and influence purchasing decisions responsibly with the ultimate goal of improving patient outcomes and satisfaction. Whether you’re just getting started or seeking to enhance your existing presence, this course offers the foundational tools to elevate your professional brand and authentically represent products that support better oral health outcomes.
Learning Objectives
- Define the role and responsibilities of a dental brand ambassador and distinguish between ethical influence and promotional bias.
- Describe key strategies for building trust and credibility with both patients and professional peers when promoting products or services.
- Recognize the legal and ethical guidelines governing professional endorsements, including compliance with FTC and dental board regulations.
- Identify target audiences and communication platforms to effectively amplify brand messaging while maintaining authenticity.
- Demonstrate how to evaluate product claims critically and align ambassador opportunities with evidence-based practice.
- Develop a personal brand strategy that reflects clinical expertise, professional integrity, and a commitment to advancing oral health.
Additional Event Information
Target Audience
Dentists, Dental Hygienists, Dental Therapists, Dental Assistants
Event Format
Virtual
CE Credits
1*